Tag Archives: Apple’s

Apple’s iPhone X OLED Sweeps the Field, is Now the Display to Beat

This site may earn affiliate commissions from the links on this page. Terms of use. For the last few years, Samsung has been racking up display technology wins virtually every refresh cycle. Apple’s decision to pursue LCDs up to and including the iPhone 8 meant that the two companies operated in rather different universes. Four to five years ago, Apple’s LCDs had a significant efficiency advantage. OLEDs have steadily closed the gap, however, which partly explains why we’re seeing Apple shift to them after so many years. Now, DisplayMate has ...

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Apple’s iPhone X OLED Sweeps the Field, is Now the Display to Beat

This site may earn affiliate commissions from the links on this page. Terms of use. For the last few years, Samsung has been racking up display technology wins virtually every refresh cycle. Apple’s decision to pursue LCDs up to and including the iPhone 8 meant that the two companies operated in rather different universes. Four to five years ago, Apple’s LCDs had a significant efficiency advantage. OLEDs have steadily closed the gap, however, which partly explains why we’re seeing Apple shift to them after so many years. Now, DisplayMate has ...

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Apple’s iPhone X Repair Fee is Over Half the Cost of the Phone

This site may earn affiliate commissions from the links on this page. Terms of use. Apple’s iPhone X is supposed to represent the future of technology. Unfortunately, it appears that future isn’t going to be one any of us can afford. The company’s service pricing page for its upcoming phone makes it clear that anyone who breaks their iPhone X can look forward to paying an arm and a leg to have it fixed. The iPhone X’s repair fees are enormous. If you crack the screen, you’ll have to pay ...

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Apple’s New A11 Bionic Packs One Hell of a Wallop

This site may earn affiliate commissions from the links on this page. Terms of use. For the past five years, Apple has built its own CPU cores and marched to the beat of its own unique drum. Unlike the various Android vendors, including Samsung and Qualcomm, Apple has eschewed higher core counts in favor of better single-threaded performance. While companies like Qualcomm went wide, with features like big.Little and up to eight CPU cores, Apple has stuck to a high-performance dual-core architecture. That trend holds true with the A11 Bionic. ...

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How Apple’s iPhone X TrueDepth Camera Works

This site may earn affiliate commissions from the links on this page. Terms of use. One of the most intriguing features of Apple’s new flagship phone, the iPhone X, is Face ID. It replaces the fingerprint sensor and Touch ID with facial recognition. This is made possible by Apple’s new TrueDepth front-facing camera system. TrueDepth also enables Apple’s new Animojis and other special effects that require a 3D model of the user’s face and head. Let’s take a look at how the TrueDepth camera and sensors work. Components of the ...

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What to Expect From Apple’s Neural Engine in the A11 Bionic SoC

At Apple’s unveil event for the iPhone X and iPhone 8 this week, the company announced the A11 Bionic, an SoC with a six-core CPU, Apple’s first custom GPU, and what the company is calling a Neural Engine. Apple isn’t really talking much about the hardware, beyond saying this: The new A11 Bionic neural engine is a dual-core design and performs up to 600 billion operations per second for real-time processing. A11 Bionic neural engine is designed for specific machine learning algorithms and enables Face ID, Animoji and other features. ...

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Apple’s 4K Content Pricing Strategy is a Very Smart Move

This site may earn affiliate commissions from the links on this page. Terms of use. At its launch event yesterday, Apple announced a bold new strategy that could give it a leadership position in a critical market. Marketing professionals and executives from other companies were left looking foolish by comparison and they’ll undoubtedly scramble to keep up with the Cupertino-based company. I’m speaking, of course, about Apple’s new 4K content strategy. Silly melodrama aside, the company’s new pricing is a pretty big deal for long-term 4K adoption. There were two ...

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Apple’s Anniversary iPhone X Faces ‘Severe Short Supply’

This site may earn affiliate commissions from the links on this page. Terms of use. Apple’s upcoming $ 1,000 phone (or $ 1,100, or $ 1,200, depending on which rumors you believe) has been leaked as the iPhone X. Opinions are divided as to whether the company’s iPhone will dominate sales, but at least one prominent analyst is predicting it won’t — mostly because it’s going to be extremely difficult to find. That’s the word from KGI Securities Analyst Ming-Chi Kuo, who has a fairly good track record of forecasting ...

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What to Expect From Apple’s iPhone 8

This site may earn affiliate commissions from the links on this page. Terms of use. Rumors about Apple’s iPhone 8 (aka iPhone X, aka iPhone Anniversary Edition), began to spread last year, almost before the print was dry on Apple’s iPhone 7 announcements. With Apple’s September 12th unveil now less than a week away, some of those rumors have reached a fever pitch. But what, exactly, should consumers be expecting? 9to5Mac believes the new high-end phone will be called the iPhone Edition, making this the second time Apple has launched ...

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Report: Siri Hobbled by Apple’s Obsession with User Privacy

Apple was the first major smartphone maker to focus on making a smart assistant an integral part of its phones when Siri debuted on the iPhone 4s. However, Apple has since been surpassed by Amazon and Google. A new report from The Wall Street Journal blames Apple’s lack of progress on equal parts hubris and an excessive concern with privacy. What many people forget about Siri is that it was a completely functional voice assistant app that was acquired by Apple in 2010. The version of Siri that launched on the ...

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