As summer comes to an end, Apple begins ramping up the production of its newest products. Today at 1PM ET (10AM PT), Apple will be holding a special event at the brand new Steve Jobs Theater in Cupertino.
While Apple has been fairly subdued lately, we’re expecting this to be a substantial showing. There have been many leaks about new iPhones recently, this is the first major event in the new auditorium, and this will mark the beginning of the iPhone’s second decade. If there’s a time and place for Tim Cook and crew to blow the doors off, this is it.
Apple will be streaming the whole event live on its website, but if streaming video is too much for your connection, or you’d simply like a running text and image log of today’s event, we’ll be updating this live blog regularly throughout the presentation. Join us!
What to Expect
Unsurprisingly, most of the scuttlebutt has focused on the next iPhone. Whether you want to call it the iPhone 8, iPhone X, or the Anniversary Edition, the top-of-the-line model will supposedly cost at least a grand. And since the consensus believes the screen will take up nearly all of the front of the phone, it’s not clear where a fingerprint sensor would be hiding.
Beyond the hyper-expensive version, the rumor mill also thinks two 7s-like models will be on the way as affordable spec bumps to the existing hardware. There’s been some reporting about how the high-end model is supply constrained, so even hardcore iPhone enthusiasts might be stuck with these mid-tier options.
Not to rain on anyone’s parade, but it’s worth mentioning that even widely believed rumors can be entirely wrong. The teardrop iPhone theory enjoyed significant popularity, but nothing ever came of it. Similarly, it’s possible that Apple delivers a standard iPhone 7s update today with no sign of some fancy $ 1K iteration. That doesn’t seem particularly likely, but we wouldn’t bet any money regardless.
As for other hardware, we wouldn’t be shocked to see revisions of the iPad Mini or Apple TV pop up – they’re getting long in the tooth. The Apple Watch could use a refresh as well, but that might just be big enough to have a dedicated event next month. New Macs are always a nice bonus, but we’d be surprised to see anything more than some small spec bumps. After all, anything announced today will be eclipsed by the iPhone news. Still, we’d like to be proven wrong.
iOS 11 and macOS High Sierra are both shipping soon, so we’ll likely get a recap of the presentations we saw back at WWDC. There was a lot of discussion about using a new version of Metal to facilitate virtual reality on Macs, and we’d be thrilled to hear more about the logistics. And as for iOS, will we be getting a Daydream-like device for iPhones? We’ll keep our fingers crossed.